Trimark Sportswear
How might we showcase Trimark’s products through a simple and functional experience?
Role
UI
Digital Content
Site Map
User Testing
Wireframes
Microsites
E-Blasts
Social
Team
Nathaly Larter
Jerome Slack
Ashley Kam
Year
2013
Trimark Sportswear
Trimark Sportswear is a Canadian based company which produces and sells quality active apparel ranging from t - shirts to jackets. With their main distribution network covering North America and Europe and their customer base primarily purchasing products online and through sales reps, there was a need to update their website so it could be used as a sales tool to highlight key promotions and also communicate their products clearly.
Our goal was to apply the updated brand system to the structure of Trimark’s customer facing website to boost sales by highlighting key promotions and to communicate products clearly to the customers and key stakeholders.
My responsibilities included defining the UX and UI for a pages, such as the product grid view and page filtering system as well as defining the customer process for their purchasing experience. As part of the UI design, I was responsible for creating hero and supporting images and assets for the design library to align with Trimark’s brand system, as well as defining the core groupings of products for the main navigation, conducting user testing, and building microsites that aligned with the overall brand style, and that was engaging with our consumers.
As part of the website redesign, promotional microsites were introduced as a temporary way to highlight certain products. Being responsible for the layout, UI, and all content on the page, these sites aligned to the core brand style, but also delivered information in an engaging way.
